From new packaging to emerging regions and fresh appeals to capture the attention of young consumers, the world of Bacchus is reinventing itself to stay relevant and attract new generations.

Sustainability extends beyond the vineyards into practices such as innovative packaging solutions, green logistics, and consumer education. However, it is essential to avoid greenwashing to ensure credibility and consumer trust.

In this edition, we delve into the major trends shaping the wine market in recent times and expected to remain in vogue for the coming years.