At Winext we strive to fill the gaps between wine producers and consumers in Brazil, assisting wineries to access the market and supporting them through the implementation of authentic brand strategies.
Our Market Intelligence is designed to assist you in your business decisions in this rather dynamic and complex marketplace.
Focused on improving your market presence, Brand Strategy covers a wide variety of activities: from account management to training and coordinating your supply chain.
Each service is delivered in the most flexible and cost-effective format. In the end, your success is our success.
Market Intelligence
Understand the peculiarities of doing business in Brazil and make better decisions with useful and updated information from specialists in the marketplace.
Brand Strategy
From conception to implementation this program is based in providing authentic experiences for your consumers and the wine trade through tailor-made initiatives, aligned with your brand’s core values.
Our services in Market Intelligence
Landscape Reports
Ready to use information to monitor your business performance.
Market analysis
Consumer feedback and trends
Brand watch and competitive analysis
Market Assessment
Get access to relevant data before deciding on your best route-to-market strategy.
Market size and segmentation according to your brand profile
Distribution scanning with target customers per channel/region
Access to prospects
In store studies and research of key trade agents
Our services in Brand Strategy:
Development, execution and follow-up on the activities of your brand plan.
Facilitate access to key trade accounts (on and off-trade)
Ensure availability and proper distribution of information, programs and objectives to your distributors and clients
Develop, in coordination with the brand owner and local agencies, sales and marketing materials customized to the market needs
Management, control and reporting of marketing budgets, depletion and inventory levels
Work with and train personnel to spread knowledge throughout your network.
Give training, education and advice to distributor’s staff and clients
Work with distributor to optimize PR campaigns
Facilitate access to local journalists, wine critics and bloggers
Call on key customers to obtain support for programs
Support events in a variety of formats
Make sure that all parts involved in the supply chain interact with maximum efficiency.
Work with distributors to insure proper inventory levels
Facilitate and support ordering and documentation processes
Follow up on appropriate timeline of logistics