Reflections on the wine business and everything that surrounds it. Here you will find articles, reviews of other authors and news from this fascinating universe.
Against the backdrop of a global decline in consumption of 6.5%, Brazil posted more growth than any other of the 20 leading beverage markets. Find out about 5 trends that help to explain why Brazilians increased wine consumption in the context of the pandemic and social distancing.
A leading expert in wine branding and design for the international market, the Master of Wine reflects on the qualities of a successful wine label.
Between 2019 and 2020, the Brazilian wine market gained 3 million regular wine drinkers. Who is being recruited to wine, and what trends are we seeing in the market?
Under the global pandemic, find out how Wine Intelligence’s global trends for 2020 have so far held up and their impacts in Brazil.
Wine Marketing guru, Dr. Larry Lockshin reflects on the major trends for our industry and shares useful insights on how to build successful wine brands.
Wine Intelligence joined a live transmission on the Brazilian wine market, hosted by Robert Joseph and Polly Hammond on the Real Business of Wine's channel.
Interview with José Alberto Zuccardi, head of one of the most important families for wine in Mendoza and Argentina.
Wine Intelligence's CEO Lulie Halstead and Brazil Country Manager Rodrigo Lanari spoke to a packed audience of Argentinean wine producers about market trends in the US and Brazil and how Argentinian wines can perform well in these markets.
Co-Founder of Wine Folly, Madeline Puckette reflects on how to succeed in communicating wine to new generations of consumers.
Rodrigo Lanari reflects on the impact of Jair Bolsonaro’s election for the Brazilian economy and the country’s wine market.
