Reflections on the wine business and everything that surrounds it. Here you will find articles, reviews of other authors and news from this fascinating universe.
5 key trends behind the wine boom in Brazil
Against the backdrop of a global decline in consumption of 6.5%, Brazil posted more growth than any other of the 20 leading beverage markets. Find out about 5 trends that help to explain why Brazilians increased wine consumption in the context of the pandemic and social distancing.
How to build brands and create awareness in the world of wine? A conversation with Prof. Larry Lockshin
Wine Marketing guru, Dr. Larry Lockshin reflects on the major trends for our industry and shares useful insights on how to build successful wine brands.
Brazil: Brave New World
Wine Intelligence joined a live transmission on the Brazilian wine market, hosted by Robert Joseph and Polly Hammond on the Real Business of Wine's channel.
Argentina's export potential
Wine Intelligence's CEO Lulie Halstead and Brazil Country Manager Rodrigo Lanari spoke to a packed audience of Argentinean wine producers about market trends in the US and Brazil and how Argentinian wines can perform well in these markets.
Wine Intelligence publishes its first-ever Brazil Routes-to-Market report
The UK based consulting firm Wine Intelligence has just launched its first-ever Brazil Routes to Market 2018 Report.