Around the Glass
Reflections on the wine business and everything that surrounds it. Here you will find articles, reviews of other authors and news from this fascinating universe.
Sustainability in the Wine Industry: A Look Beyond the Vineyard
Sustainability extends beyond the vineyards into practices such as innovative packaging solutions, green logistics, and consumer education. However, it is essential to avoid greenwashing to ensure credibility and consumer trust.
Global Wine Trends for 2020: Mid-Year Update and Impacts in Brazil
Under the global pandemic, find out how Wine Intelligence’s global trends for 2020 have so far held up and their impacts in Brazil.
O marketing do vinho: 7 reflexões que todo gestor de marca deve considerar.
O processo de planejamento de marca nem sempre é um caminho direto e objetivo. No entanto, eis aqui algumas reflexões que todo o gestor de marca deve(ria) levar em conta ao desenhar o seu planejamento.